Dizzy Daisy produces some of the most beautiful fabrics we have ever seen, but their website needed an overhaul from a branding perspective, as well as a few eCommerce upgrades.
With ease-of-use and customised shopping features at the top of their list, we conducted competitor research, looking at trends in the online marketplace and ways we could improve the online experience for Dizzy Daisy’s customers.
We created a streamlined user journey with refined navigation and a new filtering system, allowing users to refine their discovery process in simple steps.
Improved product photography in the form of fabric stamp patches lent itself well the new design, the results look stunning on mobile and desktop. The product pages in particular function very well on mobile, no more screen pinching!
The result is a visually pleasing experience where shopping online is a joy rather than a chore.
Check it out for yourself!
- Web Design and Development