Hatch, a global multidisciplinary management, engineering and development consultancy engaged the team at Freeform to create an animated video to assist in attracting staff to career opportunities through their professional development program (PDP).
Working closely with Hatch's Human Resources and Marketing teams, our Creative and Art Directors designed and developed the short from storyboard through to production. The animation features a series of dynamic text sequences and transitions designed to inform viewers of Hatch's key capacities and opportunities.
The PDP campaign was so successful that Hatch requested we create a version translated to French and an additional video highlighting their business strengths and key focus.
- Strategic Marketing
- Creative Direction
- Art Direction