The Left Bank
The Left Bank, where you’ll find Perth’s best views, food, dining and event spaces, was looking to simplify their brand. Freeform gave The Left Bank a brand refresher, taking a clean approach to simplifying the original form whilst still retaining the iconic brand.
We stripped away elements that added unnecessary noise & confusion in order to expose the strength and core of the brand. We designed a complete style that were uncomplicated and easy to use, empowering The Left Bank for them to gain complete control in future projects.
Freeform paired this new clean style with The Left Bank’s group of epic functions that followed, Summer Style and Shore Thing, where we created campaigns, billboards and internal promotions to compliment, using part of the new logo as a supporting element.
With a new simplified brand in place, The Left Bank now create their own stories, moving on to bigger and better things!